Retro Rollers was ready to make a splash with its grand opening. The goal was simple: generate maximum attention, bring the community together, and create a memorable launch that would set the tone for the brand.

Challenges

• Limited budget, requiring creative solutions.
• Moving timelines that demanded flexibility.
• Need for a strategy that could adapt quickly while keeping the focus on brand impact.

Strategy

• Brand Focus: Ensured all messaging reflected Retro Rollers’ fun, vibrant, and community-driven personality.
• Earned Media: Leveraged local media to gain coverage for free, landing features on every major local outlet including radio and television.
• Grand Opening Event: Organized a lively opening celebration, including local politicians to mark the occasion and create shareable moments.
• Website Design: Built a website prioritizing clarity for opening hours and FAQ to make planning a visit simple for new and returning guests.

Results

• Media Coverage: Every local media outlet featured the grand opening, creating widespread awareness without extra cost.
• Community Engagement: Strong turnout and high social engagement, with photos, videos, and stories shared by attendees.
• Brand Impact: Successfully positioned Retro Rollers as a "must-do" activity in Waterloo Region, generating excitement for future events.

Showcasing owners Elaine and Phil, sharing their personalities, and keeping the audience engaged every step of the way.

Influencer Marketing on The Local Advocate: 70K+ views